Managing Mobile Data Sync

As consumers increasingly sophisticated buying smartphones like the iPhone, BlackBerry and Droid, they develop expectations of how these phones can synchronize contacts, calendar, email and social networks to stay in sync on all their devices.

One challenge is that users do not always have access to the same source for data entry - they switch from browser to desktop application on their smartphone as a data point, the introduction of many variables in the data string. And integrity of data is more complicated and it will be browser-based applications and keep them, no local data storage.

Most users of the company have a store in addition to the storage cloud, something I'm always curious about the T-Mobile Sidekick fail if consumers are to have data that may have multiple sites (or was) in less on the device assumed lost.

Services most common synchronization is not directly supported by the mobile operator. Normally, this is a good thing, because the more we can tell through the carrier, the more control you have over your data. But because the synchronization services are provided by other vendors - including Microsoft, Google and Apple - you end up locked in their data structures, regardless of privacy and data management problems that may arise in connection with advertising or other use of your information.

Today, you can easily synchronize your mobile device with the most popular online e-mail and PIM services even if the BlackBerry, Droid, and the iPhone in their approaches differ - or at least in the visibility of how they work. For example, you can sync with Gmail and other services on the iPhone, but rather perverse requires Microsoft ActiveSync protocol.

By controlling the address book, Google and Apple effectively lock-in users to synchronize their services, so that the carriers are easily replaced and equipment (net of cancellation fees.) The user would hardly be the difference, Apart from the sticker on his phone saying that AT & T or Verizon.

Mobile operators do not want to cede control of the address to Google or Apple, but they are late to the game and not have to synchronize their own solutions. Consequently, they crawl to add this feature, but to build a synchronization solution that works with all other devices and email services is not an easy task, thanks to the widespread problem of fragmentation device industry.

One possibility is to provide a white label solution, as proposed in the cloud Funambol Open Mobile Sync. Funambol CEO Fabrizio Capobianco said that the company has been approached by many operators leading mobile, with many of them seek to implement Sync Services for their customers. They all recognize the problem and after receiving hundreds of Funambol can run as a way to rapidly provide high-quality solution on the market.

Synchronize with all stakeholders in the mobile users are starting to wonder who owns the data. Business users in particular should be trusted to privacy concerns, the data to someone else. In the case of Android users, it is an anti-Google more and more sense, and if Google has your e-mail, calendar and search queries, do you really want your phone contacts and than theirs?