Although Microsoft does not have a PC, the software maker an active role in adjusting precisely what the computers it sells through its online and is in retail.
In his new role as a provider of PC is to load the Microsoft computers with what he calls his experience Microsoft signature – a collection of Microsoft products, including the entire Windows Live Suite, Security Essentials antivirus product, Zune Jukebox software and Bing 3D map, as well as Adobe Flash and Adobe Acrobat Reader product. Internet Explorer 8 is the browser, with Bing as the search provider by default.
The computers will be sold in retail stores two of Microsoft – the Scottsdale, Arizona, store which opened last week and Mission Viejo, Calif., outlet, that opening day Thursday. The software giant is also selling PCs in the U.S. via its online store from Microsoft.
The goal of the effort of signing, the customer feels that Microsoft is the best experience they have software on a PC.
“The signing gives them a PC that is ready to work,” said Microsoft Chief Technology Strategist of retail sales in an interview Kevin Eagan. “We believe that we really develop the potential of Windows 7.”
Microsoft is not fully decided on what system. Computer manufacturers may have software that takes advantage of certain hardware-specific features into account, but there is no place for a demonstration or “crapware.
“Like other retailers define (this is) on their PC, we have the same close cooperation with our (computer manufacturers do) partner,” said Eagan.
As part of the store experience, Microsoft will help our employees, customers, other software they want installed – products, even from a competitor such as Apple’s iTunes. You can also use the browser or search provider default, before they leave the store, “said Eagan.
“We want to give our customers what they want to store up to 100 percent satisfied,” said Eagan.
Eagan said that Microsoft only takes advantage of customization options that other retailers also have available to them and said the company does not expect to regulatory concerns.
“We have every confidence that this is what we have made a different choice for the customer,” he said. “We believe that choice is good for the Advanced Client.”
Those who already have a PC, but live in the shops from Microsoft can bring in their PC and have the Microsoft Security Essentials software, added at no charge.