Video games and variable pricing models

Despite some problems, Nintendo President Satoru Iwata has predicted that Wii Sports Resort, Wii Fit and More New Super Mario Bros. Wii respectively 10 million copies this year to sell. Given estimates that over 2 million copies of Wii Sports Resort are already sold, the company should be able to achieve these objectives without too much difficulty.

What is less clear is if Nintendo can keep the margins in order to achieve sales targets, or when it assumes the price down to meet the many affected.

Nintendo has repeatedly presented kept good games and accessories, and interesting, and at prices that are acceptable to pay, even in the business feel.

But the strategy of pricing Nintendo is not necessarily continue to work with consoles like the Xbox 360 to engage resolutely in digital distribution, allowing estimation of demand, variable, easy to move sales in real time.

The new Xbox 360 games on demand service is expected to go on Tuesday, the start and provide a library of downloadable games titles earlier. The big question is not of consumer acceptance, but hard drive space – as most players do not have free space on the hard disk to accommodate a large number of new games.

Assuming that the material you bring to offer, you can see why it’s a good idea. Microsoft can not sell effectively dead (or dying) under the same prices that retailers can theoretically a higher margin.

This tiered pricing is a tactic used successfully on the Apple App Store, where developers to fix prices and changes depending on the day of the week or other criteria to define and sell more products or increase their margin.

Meanwhile, sales of enterprise software, relying instead on the possibility of a software demonstrations an off-off and flourish / or planned, which creates an average / mean / median sales price, and finally appears as the volume tests colorful, that we see in consumer products.

And delivered electronically to the light of the fact that almost all, if not all software can I ask why take more and more businesses firms are not the advantage of variable pricing strategies to reduce their costs sales and have more control over the purchasing process.

I think one of the main reasons why not do something in an automated way, because the sales contracts major publishers such as Oracle, not only the software license, but also service and maintenance when they are with customers. While Microsoft guide Apple in the consumer application of the price of the Xbox 360 is the next, I hope she recognizes that there is a possibility of the deal, the prices of other products such as Windows and Office so.